selling your home you want to make sure as many potential buyers as
are aware of your property. The best way to ensure that "maximum
is through the services of a Realtor and the Multiple Listing Service
are experts, trained and licensed in the field of real estate, who
the needs of the public in the buying and selling of homes. All are
of local real estate boards and have access to the MLS -- an extensive
network of listings across the country.
MLS is a central registry of properties used by Realtors to match
with homes on the market. MLS is described as a "cooperative marketing
system" to ensure maximum exposure of properties for sale.
MLS is very effective. Last year, sales across Canada from MLS listings
totalled an amazing $58 billion.
addition to being distributed in printed catalogues, MLS is also a
computer database of properties indexed by price, location, type of
number of bedrooms, amenities and so forth. Photos of homes may also be
available on-line and, over the past year, many real estate boards have
added their MLS listings to the Internet through www.mls.ca
Advantages for the Consumer
major benefit of MLS to consumers is that it allows the Realtor to use
his or her skills to full advantage. Realtors are experts at
what it is a potential buyer wants in a home--and a large part of the
job lies in finding properties that suit these criteria.
MLS, a Realtor can search the database for homes that suit budgets,
preferences and family requirements, and quickly put together a short
of suitable homes.
consumers will find themselves first viewing MLS material at their
office to preview potential properties and narrow the list further.
it comes time to view in earnest, they know exactly what homes they
to see, what their options are and what types of properties the market
has to offer.
the MLS, Realtors can literally view details of thousands of homes. In
fact, in 1997, over 300,000 properties new to the market were listed in
gives the home buyer an extraordinary amount of choice and flexibility.
The search for homes doesn't have to involve driving around
looking for "for sale" signs. Nor will it mean relying on homes listed
only in newspapers or real estate magazines. With the MLS, an entire
of available properties is at your Realtor's fingertips.
if you're moving across country or to a distant part of the province,
MLS can be used to scout homes in advance, greatly reducing the worry
often comes with relocation.
bottom line is that what's good for the buyer is good for the seller.
is because the main obstacle for any seller is to find qualified,
buyers. The only way to overcome this is to match your home to the
of as many potential buyers as possible. Using the MLS cuts through the
complexities, exposes your property to those most likely to purchase
and makes sure you won't waste time showing your home to those who
when you've made the decision to sell, make sure you ask your Realtor
an MLS listing. It could be that your Realtor will already know of a
of potential buyers, but in most cases, an MLS listing will open up a
range of interested parties.
Real Estate Association