Marketing Your Home

Your home is a major financial and personal investment, so selling it is a very personal decision. Making property salable is a step-by-step process. Learning how to prepare your home for sale is important if you want to maximize its value and buyer appeal.

You should prepare a home differently to sell than to live in! Buyers select homes by comparison shopping, so make sure your home stand out from other properties on the market.


Start with little steps like detail cleaning, organizing, decluttering, and staging and you will be surprised with the big difference. This inexpensive action alone can deliver a 3% to 5% increase in your home's value, and this is something you can do yourself or with little help. It's remarkable what proper home maintenance, cleanliness, and minimizing clutter in your everyday life can do for you when it comes time to sell.


Don't forget to enhance your curb appeal because first impressions have huge influence on sale. Most potential buyers are making judgments from the moment they walk from the car to the entry. A dirty windows, rusty mailbox, broken doorknob or messy yard could cost you. So it pays to make it look nice, maintain, improve and enhance it, even if your budget is small and doesn't include the big changes outdoors.


Good marketing is the key to getting your home sold in the shortest possible time, for the best posible price and with the least inconvenience for you and your family.

Marketing your home is a team effort, so make sure you and your team members are prepared properly for the selling process. It is good idea to start with marketing plan, because good marketing plan can help you achieve your property selling goals and make your property stand out from the competition.

Keep in mind that it takes more than a yard sign and a couple of classified ads to sell a property. It takes a strong and well coordinated marketing system to help you achieve your selling goals. Selling a home is not DIY job. For correct pricing, widest and best marketing, and the highest price, hire a good real estate professional.

Also, as a home seller, your job is to make sure your agent know about every possible advantage to living in your home and your neighborhood.

We all know no single agent can possibly control a buyer pool as large as that of the entire real estate community. So in order to maximize exposure for your home, market it to two primary target audiences: the real estate community and buyers.


Seller Info

Seller Info

If you currently own property and are thinking of placing it on the market, get informed about preparing your home for sale, pricing your property appropriately, marketing it effectively and learn everything you can about sale process so you can maximize your chances. Read more...

Choose Right Agent

Choose Right Agent

Picking an agent is one of those critical issues that can cost or save you thousands of dollars. Select a real estate agent based on specific criteria, the competence of the person, and the services provided. Never base your choice on price or commission alone. A real estate agent has no control over your local market conditions, only the marketing plan. It would be wise to select a real estate agent first, then discuss price. Read more...

Selling Tips

If you think hiring a professional is expensive, wait until you hire an amateur."

Author: Red Adair